Sunday 2 September 2012

Initial notes on soap opera magazines

By being familiar with the conventions of soap opera magazine front covers, i will be much more informed when i come to create my own, as i will know what to place onto it to make it realistic to existing media products.
Below are some points i will be considering when analysing existing magazine covers:


Font
The main font that is used for most of this cover, is bold, clear to read, and simple yet very effective. Soap opera magazines tend to only use one or two basic fonts on their cover. By using simple, clear fonts, it means words don't tend to have any obvious connotations. I think this is good as if they were to use lots of different fonts on the cover to match different stories, it would start to get confusing and look unprofessional. This means it is also left to the readers own interpretation as to what they think about the soap news.
Font sizes differ on magazine covers, but match the size of the picture they are annotating. I think the size of the soap magazine title and the annotation to the main picture, is appropriate as it stands out within the cover, yet it doesn't over shadow anything else.




Colours
The colours on this front cover make it striking and would be what makes it stand on when on sale against other magazines, using strikings colours, in particular red and yellow is a common convention of soap opera magazine covers. The colours tend to be very bright and bold, and there is hardly any white left on the page. The boldest colour on this cover is the red used for the title of the magazine, this colour is not used for any other writing on the page, showing to us the importance of the title, many magazines use the colour red for their titles. Lots of colours have been used for the writing on the cover, but i notice they have highlighted key words by having them a different colour to the words around them. This is a good idea as it allows the audience to see the key point of each picture without reading the whole annotation.

Pictures 
The pictures are all of popular soap characters. The smaller pictures seem to reveal a bit about that characters currant story line, mainly by their facial expressions, they seem to be screen shots from the soaps themselves. In contrast the main story which takes up most the page with its picture, doesn't tend to reveal as much, meaning from a distance you are interested as to what is happening with those characters. This picture seems to be one taken specifically for the magazine.

Words
For soap opera magazines, the annotations for each picture have to be short and to the point as it is only meant to be a taster of whats inside, but on the other hand they also have to make someone want to buy that magazine; therefore they use words that are exciting, dramatic and would make you want to read the full story inside. Something else that is very common on magazine covers, is the over use of punctuation, such as exclamation marks and question marks. The use of exclamation marks, can add the excitement factor needed to make you want to buy the magazine. By adding question marks, you are directly asking your audience a question, and they know to find out the answer they should read the magazine, so these can be very effective.

The First Third
In many cases, in smaller shops, while on display, magazines are layered on each other, only revealing the first third of each magazine. This means there has to be a substantial amount of information displayed on this area. It tends to be the busiest part of the front cover. You can see what magazine it is, as you can see part of the title, and you can usually see the price, bar code, issue number and date. You can also see part of the picture of the main story in the issue, giving the audience a taster of what's inside.




Saturday 1 September 2012

Soap opera trailer timmings

For the soaps Coronation Street and Eastenders I have seen many trailers advertising them shown after the time of 6pm. I would think the reason behind this, it the fact that most people would be home from work, many of which, would be watching TV to relax. In effect, soap trailers are aimed at everybody, as they want whoever to be viewing the channel to stop for a moment and see the trailer.

On BBC1 for instance, Eastenders trailers can be seen after the 10pm news, the reason for this would be the fact that the 10 o'clock news has very large viewing figures, meaning they would almost be forced into seeing the trailer directly after, catching many peoples attention. By putting it at this time, there would be a wide variety of people seeing the trailer, and people who watch the news can potentially be from any demographic group, from A to E. Therefore the soap trailer is being aim at a wider audience than the soap itself.
Eastenders trailers have also been seen after the show Doctor Who, yet again this popular show gains a very large audience, meaning many would see the trailer afterwards. Doctor Who is also an example of a TV drama, soap operas are a variation on TV dramas, the fact that the trailer has been shown after this show, could be suggesting to the audience that they may also enjoy watching the soap. Those who watch Doctor Who would most probably be from the same demographic groupings as whose who enjoy soap operas, therefore they are aiming directly at their desired audience.

The channel 4 soap opera Hollyoaks, had a trailer that was shown quite late after a spin off programme of the show Inbetweeners. Hollyoaks is different to other soaps in the respect that it has a very specific target audience of teens and young adults. This target audience is what is has in common with the comedy show, Inbetweeners, meaning putting the trailer after this programme would hopefully attract the desired audience of young people and students, demographic grouping E.
I have also witnessed a trailer for the ITV soap Emmerdale, this was shown at 9:30pm in an ad break between the shows X Factor and Downton Abbey. The X Factors is one of the most popular family shows on TV, the X Factors dousen't have a specific target age range, although i would think it is aimed at those in domographic groups C-E. In contrast the period drama, Downton Abbey, i would say is aimed at a more sophisticated audience, of those over 20 and in demographic groupings B, C and even maybe A. By placing a soap opera trailer and the end of one show and before the start of another, means it is quite likely you could have two audience types tuned into the channel, meaning a broad range of people will see the trailer.