Ideas on own soap opera

As a production team, we have been tasked to create a soap opera trailer, magazine cover and poster. This is the process we have been through to make these products.
The mind map below is our first initial ideas on our soap opera:

Here are some initial name ideas for our soap, in the end we decided our soap opera would be called Cherry Gardens, as it is short, easy to remember and is an actual place in Chelmsford, which is our chosen setting.

From making these mind maps and going through the process of creating our pitch, our idea grew, and we now have a clear plan as to what we would like our soap opera media products to look like.

We have decided to spend time and create characters that would appear in our soap opera. We have put a lot of thought into the characters personalities, relationships and their lives. Here are some key facts about a few of our characters:

 

 

We then made decisions about our trailer, and as owner of the village pub, we thought the character of Marris would be the centre of our trailer.
To make our trailer we had to have a rough plan for a first episode of our soap. We decided that this first episode would have the 2 village youths, Kirk and Dan. They would be trying to get served in the pub, Marris rejects them and therefore angers them. They have an argument which results in Marris insulting Kirks much loved dog, Mick.
Kirk then punches Marris and the two boys run away with the dog.
Beryl goes to Marris's aid, and he finally admits that he needs help with his everyday problems, which will later be revealed in a full episode.

Emmerdales Pub 'The Woolpack'

From this rough storyline we have created, making the plan for our trailer became an easier job.
After much thought, we decided that the trailer would include Marris on the floor, after being punched, and the trailer would follow his flashbacks taking the audience back to some of his happier times.  

We then developed our ideas further and thought about what style, and what target audience we are aiming at.
By doing this we knew it would help us when we come to make our media product. We thought Cherry Gardens would have a similar audience to that of the BBC soap Eastenders, so we made a large target age range of 16-60. We decided we would like our soap to be watched and enjoyed by most people, therefore people in demographic groupings B to E, although from research it's clear that people who watch soaps are usually in groups D and E, so we would be mainly focusing on them.

Eastenders also has a large target audience age range.

From all these decisions we have made, I feel we are now ready to make the three soap opera media products required.