The purpose of a soap trailer is to advertise, get people to watch it, engage viewers with the characters and to give a sneak preview. These promotion trailers tend to be shown in the in between shows that attract audiences from the same demographic grouping as the soap in question. They are usually shown in the evening during prime time hours, around 7pm to 10pm. This is because their target audience of young people and adults from demographic grouping B, C1, C2, D and E would be watching the television at this time, and therefore hopefully the trailer would catch their attention.
I have learnt that there are two types of soap opera trailers. The first of which being a trailer that aims to attract new audiences to watch the soap and the second being a trailer for currant viewers to keep watching and build hype of a prominent episode. Either way, the main purpose of a soap trailer, is to make people interested and want to watch your soap.
Both the examples are from the BBC soap, Eastenders.
This first trailer is an example of one that was made to draw new audiences to the soap, and to of course keep currant viewers interested:
This trailer is an example of one made for currant viewers to inform them of the arrival of new characters to the show, or in this specific case, show the return of old characters from the soaps past. So as well as keeping frequent fans, this trailer could attract past fans that watched and enjoyed the soap when these characters were last in it:
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